Try it for yourself!
Send a text message to "dotnet" (368638) with the message "mysav demo".
That's it, you'll get a message back instantly!
Now imagine the possibilities with your own business!
You can have other keywords, too. Send a text message to "dotnet" (368638) with the message "mysav two".
You'll get a totally different meesage because of the new keyword.
You can have as many keywords as you want!